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Adrian A. Verified

Marketing Director

Hourly Rate: R 500 ph

24 years experience

Cape Town

About Adrian

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Summary: A creative marketer and a strategic thinker with senior level experience in FMCG, Financial Services, Health and Medical Service industries as well as start-up experience in a consumer focused agency environment. A forward-thinking and driven leader, with solid experience in the design and implementation comprehensive marketing strategies to create awareness of the company’s business activities. Profile and Experience I have over 18 years of experience at senior levels within Marketing, Sales, Product and Business Development departments. This experience has been developed in both online and offline worlds. My Job profile • Create and deliver comprehensive marketing strategies to create awareness of business activities • Develop the marketing strategy for new and existing products • Develop and deliver marketing and communications strategies for the organisation. • Oversee implementation of the marketing strategy (campaigns, events, digital marketing, and PR) • Fiscally responsible: budget planning and management • Close collaborations with sales; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations • Guiding the day to day activities of the marketing team. • Ensuring that the marketing objectives are implemented by the marketing team. • Work closely with Product management team to define marketing materials and programs • Manage social media presence to improve social media reputation and recognition • Undertake continuous analysis of competitive environment and consumer trends Key Competencies and Characteristics • Excellent communication skills both written and oral • Strong Leadership abilities • Strategic thinking: Experienced in developing brand, product and marketing strategies • Decisive: Capable of delivering quick solutions to the marketing troubles • Agile: to business needs and growth opportunities • Strong sales support and project management, leadership and training skills • Strong analytical skills: Experienced in forwarding thinking & market research • Sound expertise in development processes and product marketing • Persuasiveness – Know-how to demonstrate, promote and sell • Excellent presentation skills • Effective listener • Creative, insightful and innovative Other Key skills Digital strategy : Brand management : Event management : Digital media : Search engine optimization (SEO) : Strategic planning : Digital marketing : Search marketing PPC : Digital display advertising : Communications : Advertising : Mobile marketing : Product development : Sales management : Project management : Retail : Product launch : Key account management : Forecasting : Hospitality management : Operations management : Customer relations : Customer acquisition : Salesforce.com : Microsoft office : Google analytics

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