Dear Madam/Sir
Re: Application for Employment - Immediately available Please find my cover letter for your perusal and consideration. In the fast-moving world of multimedia, I’ve gained a huge amount of knowledge in the 23+ years I’ve been in the industry. It’s a challenge and a joy to learn something new every day, and to apply that knowledge with passion to every brand I am privileged to work on. A huge passion is educating clients and peers on best practise and methodology, mentoring them towards self-sufficiency. A summary of my skills are listed below. • Creative: is a way of living life that embraces originality and makes unique connections between seemingly innovative ideas to bring a synergy of collaboration • Marketing Management: defined as the process of overseeing and planning new product development, advertising, promotions and sales keeping your ROI and bottom line in focus • Strategy: Strategic insights, ideas and trend analyses; Ensuring campaigns are socially aligned and amplified; Advise on development of social media campaigns • Brand Management: is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business • Client liaison / management: Manage client expectations effectively and efficiently; Present creative work to clients; Reporting and ORM(object-relational mapping); Forecasting; create and disperse contact reports; Attend client and project status meetings • Project management: Manage projects through project lifecycle including but not limited to the formulation of briefs, attending and contributing to creative reviews, managing production, creating and updating timelines; Update daily/weekly status reports; Carry out quality control on all projects; Manage internal and external agency partners in-order to deliver on clients’ expectation and deadlines • Financial: Raise out of scope billings; Complete monthly billings; Monitor client retainers • Copywriting: Create content plans; Google AdWords & SEO writing; Blogging; Research and writing articles; Strong online and BTL copywriting skills • General: Formulate comprehensive and inspiring briefs; Keep up to date on industry developments; Have a detailed knowledge of TTL marketing practises with a focus on digital and social media; Research and gain in-depth understanding of client’s industry and take an active role in developing client’s brand. • Digital: Detailed knowledge of social media networks and monitoring tools; Daily community management; Content plan development. Available immediately for employment. Looking forward to your favourable response. Mr. E.C.Sewcharran