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Etienne M.

Brand Strategist

  • Hourly rate: R600 /hr
  • Experience: 28 Years

About Etienne

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Cover Letter I am a professional and dynamic leader with 28 years' work experience. I possess copious amounts of conceptual insight and spent the last 2 decades performing several senior management roles as a result of achievement excellence. I managed to grow the Wrigley's brand in the Inland region by more than 600% in the bottom end of the retail market in only 18 months. In the process Airwaves became the no1 selling chewing gum in May 2005, ending Stimorol's 30 year reign according to AC Nielsen's report. Two years later, after being promoted, I contributed to the overwhelming success of the Ferrero Rocher brand and the Yogueta/Pin Pop lollipop brands when they too became no1 in their respective categories. As the Inland Regional Logistics Manager at UTi Pharma/DSV and responsible for the distribution of 70% of all consumer pharmaceuticals to the retail/wholesale market over a 5 year period, I managed to increase channel profitability by an average of 5% per year. This was achieved by identifying and refining the drivers critical to realising the necessary efficiencies. After serving as Regional Merchandise Manager for only 9 months, and being key in starting up this new department, I was promoted because of my infectious energy, my broad-ranging skill set and the impact these made on all. I then managed to transform an underperforming division into a highly profitable one over an 18 month period through the implementation of strong systems, structure and accountability. In my current role I did KAM negotiations to independent wholesalers and presentations at national forums to high ranking government officials and public service representatives. I also conducted community education campaigns, tender negotiations and forged strategic public and private sector partnerships. These are some of the countless achievements I have been privileged to achieve during my successful career. I am furthermore an excellent communicator, negotiator and presenter who is able to influence decision makers on every level. My strong people management skills enable me to coach and motivate diverse sales forces into high performing teams. Exceptional strategic, analytical, innovative and critical thinking competencies allow me to accurately analyse market environments for the formulation of effective counterintuitive objectives. I thrive on simplifying and improving business processes for optimum efficiency. I am a powerful change agent who brings broad utility, customer-centric orientation and an effective strategy execution to any organization.

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