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About Farishta

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Dear Recruiter, With over 13 years of marketing experience, I’ve worked in various organisations, conquering their marketing communication challenges and increasing brand awareness to gain customer loyalty. I have a wide breadth of marketing knowledge, but my experience broadly fit into four main areas. MARKETING COMMUNICATIONS & MANAGEMENT Defining and articulating the unique value proposition of a business to generate customer lock on through various mediums. Creating the marketing strategy and management of the daily marketing requirements. DIGITAL MARKETING Skilled at designing and implementing digital media strategies including social media that optimise and support the marketing strategy (SEO, SEM, SMM). Utilization of digital analytics to enhance the digital strategy to increase site visits, online sales and brand engagement. BRAND STRATEGY Helping design and deliver brand strategy. Creating audience personas, defining value propositions to rebranding. Creative direction and briefing. Content creation. CAMPAIGN MANAGEMENT Well versed in designing and executing ATL & BTL marketing campaigns - using traditional and digital marketing tactics. Post campaign analysis. A review of my career to date will reveal that I have steadily chosen to pursue a career in marketing. My career began in advertising and thereafter working across the broader marketing function in retail marketing. I have always enjoyed the commercial aspects of marketing as well as the creative and innovation disciplines. A key area of interest in the marketing industry is the dynamic area of Customer Experience. Customer Experience (CX) is becoming increasingly pivotal to the survival of the modern business. Social and Digital Media is an ever-evolving media that has drastically changed the landscape of business and marketing and is medium that I believe truly allows organisations to showcase their offerings and value authentically. Having completed an MBA at the Gordon Institute of Business Science, has not only equipped me with broad knowledge across the various core business functions, has also enhanced my soft skills which I believe is the balance once needs in the modern organisation. Academically, my achievements to date include an Honours Degree from The University of The Witwatersrand and a Bachelor of Commerce degree in Marketing from the University of Natal; Leadership development programmes as well as various courses in advertising and design that include graphic design and photography. I have chosen to study throughout my working career believing that you are never too old to learn something new. I have also attained the Chartered Marketer professional designation from The Marketing Association of South Africa. ****@*****.*** Linkedin: http://www.******.*** Sincerely, Farishta Singh CM(SA)

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