I am a freelance market research consultant with over 6 years experience in Qualitative research. I have worked for several clients spanning various sectors including public sector and FMCG, providing actionable insights to drive business growth. Most importantly, I am passionate about research and take pride in the work I do, being diligent and paying attention to detail. Some of my areas of expertise include - online methodologies, - Moderation: focus groups, IDIs, super groups, ethnography (in home immersions, hostess groups), - product encounter sessions - packaging research - desk research - customer segmentation