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About Tony

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Website & e-Commerce Development I develop and administer websites with a particular focus on mobile-first UI, as mobile users comprise over two-thirds of all website browsing. I offer extended functionality such as e-commerce, e-learning, online chat, analytics integration, and integration of third-party platforms such as e-commerce to online accounting. SEO, SEM, PPC & Email Marketing I implement and manage Search Engine Optimisation (SEO) systems to improve organic website traffic, and Search Engine Marketing (SEM) and Pay-Per-Click (PPC) management systems to maximise the return on investment (ROI) of paid advertising. I also develop exit-intent funnels to channel those users that exit the page before converting by discovering their particular interest, harvesting their email address and engaging them with automated follow-up emails that educate and nurture fence-sitters into becoming customers. I integrate email marketing systems to leverage the power of email marketing and engagement. Develop and grow your email lists, using newsletters to stay in contact with your subscribers and clients. Automatically integrate blog posts into your newsletters and monitor open rates, click rates and conversions. Website Analytics Specialist I configure and manage Website Analytics systems focused on monitoring website traffic to inform and guide the marketing strategy and budget. Segregate your visitors into channels such as organic, paid, referral and social, and identify your audience by demographics such as age, gender and location. Minimise bounce rate by identifying page with user engagement issues. Set up goals to monitor successful lead or sales conversion and discover who are your most influential users. Online Marketing Consultant I compile and manage an online marketing mix suited to your budget and focused on KPI’s such as Cost per Lead/Conversion and Return on Investment. Attract more visitors and engage them in an intuitive way that encourages conversion rates and reduces bounce rate.

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