Brand Manager Social Media - Cape Town
R
450000
per annum
Cape Town, Western Cape
Cape Town,
Western Cape
more than 14 days ago
18-03-2021 2:25:00 PM
20-04-2021 10:22:27 AM
A leading Brand in the Internet Services Industry is searching for a Brand Manager with a strong social media background. Drive online customer engagement and positive sentiment via content based and social media marketing campaigns to achieve improved online sentiment, target audience engagement and online sales targets.
Job Output
Social media marketing
• Working closely with the MM, plan and implement social media eco–system including owned sites and other online platforms
• Working together with the community managers, tech and sales escalation teams, put in place processes, goals and targets to ensure that sentiment, response and escalation times are met. Measure and manage teams to achieve these.
Content management
• Own and manage the content process including content development
• Manage freelancers and internal contributors to write content required in line with topics
• Manage visual design process to support written content
Community management
• Working closely with and managing the community managers delivery, ensure that social media and other online platforms are well managed in terms of responses, response times, escalations and that key metrics are achieved
Qualifications and Experience
• Social media marketing qualification either as a diploma, advanced certificate or degree
• 4+ years working in consumer brand social media marketing, content generation and leading community manager teams
• Must have worked on brands with large volumes of inbound messages, active content calendars and range of social media pages.
• Must demonstrate recent expertise using Hootsuite Enterprise and Brandwatch tools. Expert user, with the ability to set up notifications and creating reporting
• Must demonstrate experience crafting relevant responses, managing content plans and implementing social media campaigns
• Agency or corporate experience