Brand Manager - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 31-03-2020 12:24:13 PM
07-05-2020 12:43:44 PM
We are looking for a Brand Manager to join our GLI family in Century City.

At GLI, we encourage a culture of empowerment, creative expression and a positive work-life balance. We offer our employees flexible working hours, remote working options, and Medical Aid contributions.

If you’re a driven, vibrant individual, who has a passion for marketing and is looking for challenging projects, then this is the place for you!

The Brand Manager will be responsible for creating and ensuring that brand guidelines and standards are in place and are being followed in all areas of the business.

Key Responsibility Areas

Brand Management:
• Developing, implementing and monitoring brand standards and usage guidelines in conjunction with management team.
• Responsible for the implementation of the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Communicating whenever needed to ensure brand image and brand content are in accordance with the desired standard, through direct feedback and regular meetings.
• Ensure brand identity is consistent across the business and being maintained in the production of all marketing materials.
• Consistently monitoring brand identity.
• Working with relevant team members to keep brand up to date in the marketplace.
• Managing the budget for advertising and promotional items
• Identify key areas to research to promote innovation and further digital capability within the business which will include but not be limited to the following:
? Digital Marketing Best Practice
? In House Tech
? Lottery Game Trends
? Social Media (organic)

Resource Management:
• Oversee the Graphic designers and copywriters to ensure that the team members are working optimally and to the best of their ability to produce the required outcomes for the company.
• Ensuring best practice is being followed by team members in the development of marketing material.
• Ensuring growth of team competencies and where commercially relevant aligning their personal growth goals.

Account Management:
• Manage the interdepartmental relationships and be the "go-between" between Brand and other departments
• Manage and oversee the implementation of new products for the clients brands
• Ensure that all stakeholders are aligned with any and all product changes, enhancements or evolutions

Requirements for the Role:
• Bachelor’s degree in Marketing,
• Brand awareness - a clear understanding of brands and the marketing mix
• Determination and perseverance
• 2 years of management experience
• Relationship management skills
• A strong focus on results
• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers’ wishes
• Creativity and an ability to produce innovative and original ideas
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• An ability to think strategically and come up with campaigns

How Vacancies Work:
Once we have received your resume, our HR Team will review it shortly. If you’ve reached the interview stage, you’ll then hear from us via email or phone within two weeks. Unfortunately, due to application volumes we can’t give feedback to all applicants. But be sure to keep an eye out, as new job opportunities are posted here regularly.