Brand and Sales Manager - Ophthalmology - Medical | Johannesburg
Salary: Market Related, Permanent Position

Please Submit: Updated MS Word CV; RFL ALL Employment History Incl Current; Current Salary P/M; Recent semi-professional head and shoulders photograph of yourself

Purpose of Position:
Complement Recruitment are recruiting for a Brand and Sales Manager from the Medical field, specifically in the Ophthalmology sector. Core duties are to develop, manage and sustain profitable, added-value Ophthalmology product portfolios by understanding, anticipating, creating and meeting health care practitioners needs.

Managing a team of 4 professional sales representatives servicing Ophthalmologists, General Practitioners and Pharmacies. Achieving divisional and regional targets and operational expectations.

Qualifications
• Sales and/or Brand Management experience essential
• Appropriate tertiary qualification (Medical related will be an advantage)
• Proficient in Excel, Word & Power Point

Skills / Competencies Required
• Minimum of 4 years’ experience in Specialist and GP markets
• A valid driver’s licence
• Thorough knowledge of pharmaceutical market

Core Competencies
• Analyse, interpret and report information
• A good understanding of pharmacology
• Thorough understanding of the South African Pharmaceutical Market
• Oversee implementation of Marketing strategic objectives
• Manage Brand Communication Strategy and Process
• Develop and present activity plan and manage implementation

Key Job Outputs
• Manage a team of professional sales representatives to achieve regional and divisional targets
• Implementation of division sales and marketing strategies
• Establish an environment and foundation for future sales growth
• Directs the selling activities within the Regions, inclusive of resource deployment and customer interactions
• Sets the vision for the Regions and develops and adheres to a business plan to attain this vision
• Effective management of resources, e.g. money, stock, time, systems, sales tools, etc.
• Develop and maintain excellent relationships with Key Opinion Leaders and Key Customers
• Efficient & constructive customer problem solving
• Analysis & reporting of regional sales
• Evaluate market trends and gather competitive information, identify trends that affect current and future growth of regional sales and profitability.
• Disseminate information to regional sales representatives, corporate marketing and sales operations.
• Coach & Develop a professional sales Team
• Provide quality leadership inclusive of facilitating creative improvements and inspiring others
• Leads the Sales Territory Representatives and Specialists, inclusive of managing performance, coaching, mentoring, hiring and career development in accordance with company policies and procedures
• Measure Team competence against job needs analysis
• Develop Team with optimal knowledge and skills with the talent management process.
• Manage individual development with Performance management process.
• Identify and develop the key drivers of the Ophthalmic Portfolio, it’s growth and profitability

Branding
• Develop and implement Brand Plan
• Research and information gathering
• Maintaining Brand / Consumer Relationships
• Identify category drivers
• Brand / product portfolio
• Alignment of marketing mix to brand strategy
• Innovation plan identified
• Forecasting
• Conduct product segmentation
• Analysis to identify gaps in the category
• Gather information from local and international competitors
• Monitor market trends
• Innovative ideas to develop new and superior products and packaging
• Idea screening and concept testing
• Consumer proposition
• Trade Presenter input into brand positioning, identity & campaign idea
• Detail Aid responsibility
• POS input into brand positioning, identity and campaign idea
• Launch of new products