Business to Business Marketing Manager - Kempton Park Verfied

R 50000 per month Kempton Park, Gauteng Kempton Park, Gauteng more than 14 days ago 05-02-2020 11:57:48 AM
01-04-2020 11:57:48 AM
Business to Business Marketing Manager (AA - ACI)
Area: Kempton Park
Package: R50000 plus benefits P/M
Mission: Implement Consumer/End-user experience at the point of sales (POS) to achieve business objectives as a driver of growth to increase in-store recommendations & conversions of brands. Lead the product purchase experience by developing & deploying compelling content that empowers sales consultants and shoppers to make more informed purchase decisions.

Duties:
Advertising, promotion & event management:
• Writes retail brief aligned with business strategy.
• Develops in store/retail objectives based on marketing objectives and strategies.
• Develops and advises channel to ensure that POP is aimed at target users.
• Produces or coordinates production of advertisements and promotions.
• Creates material that demonstrates awareness of the Unique Selling Point of the product or service to differentiate it from the competition at retail
• Plans, coordinates and manages a small customer event
• Monitors event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
Content Marketing
• Monitors content consistency across all mediums and between the sales, marketing departments and in line with the Brand standard.
• Collaborates with design team to create new assets that embodies the brand.
• Performs basic content development activities under direction (e.g., product updates, brand reviews, partner information).
• Develops simple digital marketing communications products.
• Tailors messages to reflect the marketing medium being used and target audience.
• Analyses POS data on usage of material.
• Build a retail plan in collaboration with the marketing and sales teams.
Multi-Channel Marketing
• Works closely with marketing team to develop, implement, and manage marketing and call campaign programs to increase pipeline and sales through multi-channel partners.
• Generates and analyses custom reports providing detail information on key performance indicators by channel.
• Develops, implements, and manages promotions, programs, and other marketing activities across channels.
• Supports report requirement for portals, and POS data.
• Implements the multi-channel annual plan in collaboration with the marketing and sales teams.
• Participate/Network in the global alignment on eRetail topics
Integrated Marketing and Communication:
• Develops content for marketing communications materials
Ensures that marketing communications are consistent with brand and organizational standards.
• Tailors marketing communications to reflect the marketing medium being used and target audience.
Channel Management
• Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Value-added Re-sellers, partners, manufacturers, eRetail, etc.).
• Assists in the identification of potential channel members and their retail needs to drive traffic
• Ensures marketing materials are distributed to channel members on time.
Product & Service and Technical Knowledge
• Differentiates between product/service features and benefits.
• Locates and uses expertise of others to improve product knowledge.
• Displays knowledge of how products/services compare with those of the competition.
Strategic Retail Planning and Organizing
• Helps develop customer advocacy to build long-term business relationships.
• Identifies varied resources needed to achieve business goal

Requirements:
• Relevant degree/diploma
• 5 years’ relevant experience
• STRONG PRODUCT MANAGEMENT EXPERIENCE
• Advertising and Promotion
• Branding
• Channel Distribution
• Content Marketing
• Digital Asset Development
• Event Management
• Integrated Marketing Communications
• Multi-Channel Marketing
• Project management
• Sales Planning
• Strong Category Management Experience
• Product Management and Product Screening experience (experience in introduction of new products to the market)
• Strong analytical abilities
• Strong excel and PowerPoint experience
• Previous experience in Price Management
• Understands Dealer Marketing requirements and support
• Digital know how and ability to work with Digital Manager for Dealer led initiatives
• Brand Management experience
• Ability to run with projects
• Fast learner (non-negotiable)
• Ability to travel and events management experience from cradle to grave
• Budget Management

Recruiter: PCSES