Chief Marketing Officer - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 10-05-2022 6:26:35 AM
05-07-2022 6:26:35 AM
We have an exciting career opportunity for a Chief Marketing Officer to work remotely for a Crypto based casino. You will be responsible for overseeing the planning, development and execution of their marketing and advertising initiatives. They’re looking for someone who ideally has C level Marketing experience from an iGaming, casino, or crypto company. Does this job sound like the perfect challenge for you? Keep reading!

Your key job responsibilities as the Chief Marketing Officer (Remote):

- Oversee implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR
- Create a solid network of strategic partnerships
- Build and lead a team of marketing professionals
- Set budgets, track these and measure ROI on a continuous basis
- Ensure brand guidelines are well defined and applied across all channels
- Maximise use of all media assets whether offline or digital
- Originate creative concepts to demarcate the company from the competition
- Liaise with other departments to guide a unified approach across all departments that is in line with our marketing strategy
- Listen to the trends of the market and direct the market research efforts of the company
- Be intimately aware of competitive environment and consumer trends

Requirements for this Chief Marketing Officer (Remote) job:

- Proven experience as CMO or a similar role
- Minimum of 5 years’ experience in the iGaming or crypto industry is a must
- Ideally have had C level Marketing experience for an iGaming, casino, or crypto company
- Solid understanding of digital and performance marketing, PR, offline marketing and market research
- A resilient leader, strong communicator, with a passion for leading people and supporting people to develop and grow
- Enjoys working in a dynamic environment with remote teams
- Trustworthy and results oriented
- Degree in marketing, communications or relative field