Our client requires the services of an experienced Consumer Insights Manager who will be responsible for managing an internal analytics and big data team as well as own the business relationship with our leading global customer insights partner company.

Key performance areas:

? Strategy development for customer relationship management
? Profit generation from digital direct marketing campaigns from suppliers
? Effective ownership of group's customer data
? Revenue and profit growth from customer incentive and rewards programmes
? Revenue and profit growth from direct messaging
? Developing and executing comprehensive CRM strategies
? Managing customer segment performance
? Design and manage customer incentive and reward programmes
? Formulating and managing digital direct messaging (sms, e-mail, push campaigns)
? Strategic customer acquisition and retention strategy
? Identify areas of revenue growth and profitability by unlocking future commercial opportunities both with customers and suppliers.

The successful candidate must have:

? Matric with a relevant tertiary qualification
? Experience in the Digital & Retail environment will be advantageous
? Must have experience selling digital direct marketing service to FMCG suppliers
? Experience managing customer insights programmes
? Knowledge of the Protection of Personal Information Act, Electronic Information Act and Consumer Protection Act
? Knowledge of Content Management Systems
? Experience managing a Loyalty Programme
? Knowledge of G - Suite
? Understanding of information systems and a deep understanding of digital marketing
? Knowledge of current online marketing concepts, strategy & best practice
? Strategy development and execution
? Presentation and sales skills
? Relationship Building & Stakeholder Management
? Excellent verbal and written communication skills
? Knowledge of Direct and Digital Marketing

Please note that only short listed candidates will be contacted.