Virgin Money has been active in financial services since 2006, with the launch of the Virgin Money Credit Card. In 2018 we entered the cashless payments space with a blockchain backed payment platform, Virgin Money Spot.

Operating more like a FinTech than a traditional FSP we are growing our subscriber base rapidly by making money work for our customers.

Virgin Money SA has the ambition to grow its financial services portfolio and to position itself as a differentiated, innovative and trusted financial services provider.

About this Role

Virgin Money is looking for an intern to work within the Marketing team, with a focus on delivering the following for our Spot app product – Please don’t apply if you haven’t registered on the Spot app and explored its features and functions – you can download it here:

Data Marketing Specialist

This role will make use of Virgin Money’s marketing automation platform (Mixpanel) to perform the following deliverables:
Identify, manage and refine user cohorts in Mixpanel that will be targeted in marketing campaigns
Load and execute the creative for targeted marketing campaigns delivered through Mixpanel
Analyze campaign performance at a user cohort level using Mixpanels reporting tools, and derive insights to inform future marketing initiatives
Use Mixpanels Funnel Analysis tool to identify areas in the user journey that need an intervention to optimize funnel conversion
Work with the Product Data Analyst to support with product and marketing research data that needs to be enriched with user behavior data collected in Mixpanel
Working within a deadline oriented organisation, with several dependencies between marketing, product, customer care and the business, you will need to be an excellent time keeper and effective communicator.

Reporting

This role reports to the Head of Marketing Delivery

About the work environment

While Virgin Money is a wholly owned subsidiary of Virgin Group Limited and has been operating in South Africa since 2006, the organisation has been fundamentally overhauled in the past 24 months and is effectively now operating as a Fintech Start-up. This means that whilst we have a big brand above the door, we operate a lean organisation where everyone from the CEO down the line plays a hands-on role.
Given that we’re a lean team, we live in each other’s pockets. This means that we communicate frequently and call on each other to pull in and solve problems quickly. We all have each other’s backs, but the pressure of delivery is high.
We have a clear business vision, purpose and strategy. We’re striving to disrupt the norms of the FS industry. This means that we need to be fleet-footed and ready to change direction when obstacles are either put in our way (regulatory changes, competitor threats, technology failures), or when our activity isn’t delivering the required results.
Whilst we expect diligent professionalism, we have fun as team. We foster cross function learning in formal and informal ways. – Every Thursday we all have “family” lunch around our office dining room table.

Why Virgin Money

Rarely is the opportunity presented to join such an innovative and respected brand in a leadership position. The Virgin brand is one of the most recognisable names in the world and in South Africa. It is synonymous with an expanding, fresh and professional organisation.

In addition, the Company’s Management and Board have identified compelling prospects to build digital first financial services products that creates industry disruption to the benefit of consumers.

You are joining at the start of an incredibly exciting journey, you will therefore need to brace yourself for an amazing red carpet ride and be part of a high-performance team that will define the future of financial services in South Africa.

Requirements
Data Analysis
Digital Marketing
Marketing Planning
Strong MS Office (Excel and Powerpoint)