Digital Campaign Specialist - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 20-05-2021 12:43:56 PM
15-07-2021 12:43:56 PM
Minimum 12-month contract opportunity with an innovative Digital Agency. This role will be based at the Agency's client - a financial services company

The Digital Campaign Specialist (SEO & PPC) is responsible for supporting the PPC team, Coordination of Website Content, Tracking, Analytics, Reporting and Analytics and Tracking Projects of which some are outsourced to agencies and need to manage and others executed.

MUST HAVE
? Relevant Commercial/Marketing Diploma or Degree
? Digital Marketing course – highly advantageous
? 2 years in a similar role
? Experience executing digital campaigns
? Experience monitoring multiple Digital channels/platforms
? Knowledge of the South African & Africa Marketing environment
? Intermediate Microsoft Office user
? Retail or Financial Services experience

COMPETENCIES REQUIRED
? Business acumen and commercial awareness
? Solution-orientated with strong analytical and problem-solving skills
? Expert attention to detail – high quality and accuracy of the output
? Deadline driven and ability to work under pressure
? Organized with the ability to prioritise and effectively multitask
? Ability to excel in a fast-paced changing environment
? Strong communication skills and ability to interact at all levels
? Team player with a make-it-possible attitude

KEY RESPONSIBILITIES
-Content Management
? Responsible for analysis the Content performance across all digital channels as per Content Framework
? Responsible for Content Management on Umbraco
? Align content to SEO efforts
? Responsible for the management of Website Audits incl. Onsite SEO, UX and A/B testing with external contractors
-SEO
? Responsible for the SEO Strategy delivery
? Liaise with external SEO contractors to maintain and improve SEO efforts
? Analyse and present monthly SEO review
? Ensure monthly SEO recommendations have been implemented on-site and offsite
? Ensure monthly SEO recommendations have been transformed into web development projects and are managed accordingly
? Manage Google Algorithm updates, Site Speed and new features, incl. AMP
-Tracking
? Responsible for the ownership of the Tracking Framework
? Creating tags in Google Tag Manager, Google Analytics or Double Click Tag Manager
? Responsible for the Management of the UTM Tracker
? Responsible for issuing Pixels, QR Codes. Bitly etc.
? Tag media, social and Google ad campaigns through either 3rd party tracking (Double Click Tag Manager) or Google Tag Manager
? Supports the PPC team with their Tracking requirements and ensuring that Tracking as per BNP requirements is in place
-Reporting
? Responsible for managing the Output according to the Reporting Schedule
? Setting up customer journeys through campaign tagging and tracking to assist with informed reporting
? Creation and Management of dashboards in Google Data Studio and set up reports for retailers. (incl. Analytics)
Assist in the design and development of analytics reports in line with business requirements, e.g. Anakin
? Assist end-users with access to analytics reports by setting up automated reports or delivering full customised reports
? Responsible for monthly reporting of Analytics
? Responsible for monthly Analytics report to BNP incl. Transformation Chain report and Digital Returns report
? Responsible for Insights and Data analysis of Google Analytics (weekly and monthly)
? Assist in diagnosing issues or opportunities with digital platforms and solutions
? Assist in interpreting and personally presenting findings to internal stakeholders and clients
? Present monthly Retailer campaign performance to Brand Managers and other internal stakeholders incl. Growth opportunities, spend forecast and future campaign plans
? Assist Digital Operations with necessary data and reporting where required, e.g. Digital Dashboard
? Assist wider Digital Marketing team with necessary performance reports, e.g. Attribution Model, CPA tracker
? Ensure compliance with Company and shareholder policies and requirements
? Manage Service providers to agreed service level agreements
? Internal and external stakeholder management to support the execution of the digital strategy

TO APPLY, SUBMIT THE LATEST VERSION OF YOUR CV WITH THE CORRECT CONTACT INFORMATION.

YOUR APPLICATION MUST INCLUDE A MOTIVATION EXPLAINING WHY YOU'RE A GOOD CANDIDATE FOR THIS ROLE.

SHOULD YOU NOT HEAR FROM US WITHIN 2-WEEKS OF YOUR SUBMISSION, CONSIDER YOUR APPLICATION UNSUCCESSFUL.