A conservation company seeks a Digital Fundraising Officer. Together with the team, the company acquires once-off supporters to convert them into regular supporters. This ensures sustainable income to support campaigns and projects. Moreover, the successful candidate will align processes and projects with the Head of Fundraising and the international Digital Fundraising team.

Responsibilities:

• Content creation and executing targeted fundraising, leading generation and conversion campaigns on social media and other online advertising platforms, and ensuring the highest possible ROI
• Implementing advanced tools to optimise social media advertising
• Developing donor journey e-mailers based on behaviour and other analytical insight to reduce the attrition
• Segmenting supporters in a CRM including GDPR compliance, assessing previous results with insights on donor behaviour and tracking current campaign for conversions
• Collaborating to upgrade existing gifts, reactivating lapsed donors and upgrading once-off donors into regular giving donors through segmented e-mail and telemarketing campaigns, ensuring communication is targeted, effective and relevant
• Reporting to the Head of Fundraising to populate and monitor the performance of campaigns
• Supporting the development and implementation of a long-term digital fundraising strategy and the overarching fundraising goals
• Regular knowledge and tactics sharing with the communications department to stay up to date with social media and fundraising market trends

Requirements:

• Relevant qualification in digital marketing or e-commerce fields
• Experience in sales through digital channels or online donations
• Experience with an advanced CRM system such as Salesforce or equivalent
• Several years of proven experience with Facebook and Google display advertising
• Solid knowledge of Google Analytics for website tracking and improving user experience as well as Google Grants (AdWords)
• Facebook Pixel
• Tracking audiences
• Creating custom audiences
• Building lookalike audiences
• Knowing the difference between conversion awareness and traffic campaigns fundraising
• Fluent in written and spoken English and Afrikaans
• Proficient in MS Office 365