Digital Fundraising Officer - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 26-01-2022 8:33:18 AM
23-03-2022 8:33:18 AM
Reference: DB 6344

Job Description:

Support the development and implementation of a long-term digital fundraising strategy and the overarching fundraising goals.
Execute targeted fundraising, lead generation and conversion campaigns on social media and other online advertising platforms ensuring the highest possible ROI.
Work collaboratively to reduce the attrition rates, and segment supporters in a CRM, assessing previous results with insights on donor behaviour and track current campaigns for conversions.
Work closely with the Database Manager to make sure that different campaigns are stored in the Salesforce CRM.

Qualifications:

Several years of proven experience with Social media and Google display advertising.
Experience in sales through digital channels or online donations
Experience with an advanced CRM system such as Salesforce or equivalent is an advantage
Fluent in written and spoken English.
Relevant qualification in digital marketing or e-commerce fields.
Solid knowledge of MS Office 265 as well as virtual communication tools
Experience using Google Analytics for website tracking and improving user experience.
Experience with/knowledge of Google Grants ( AdWords).