Digital Marketing Manager - Cape Town

Are you a Digital Marketing Manager looking for an exciting new challenge in a fast-paced environment? Keep reading! A leading online gaming company is looking for you to join their team in Cape Town! If you have significant experience of digital marketing within the gaming industry, this job could be perfect for you!

Your key job responsibilities as the Digital Marketing Manager in Cape Town will include:

- Setting up, managing, optimising, and reporting on the performance of Digital marketing campaigns in key markets
- Building and facilitating relationship with all stakeholders (internal and external)
- Identifying opportunities to improve campaign performance through regular campaign analysis and optimization
- Post-campaign performance analysis and evaluation, looking for opportunities to improve
- Working closely with other on-demand channels like SEO, PPC, Programmatic, Affiliate Marketing, Google AdWords, ASO and Paid Social advertising to leverage channel synergies in a competitive landscape
- Developing industry knowledge and educating key stakeholders on programmatic display capabilities, best practices, and important technologies
- Ability to set up and manage SEO, PPC, Programmatic, Paid Social Media,
- Affiliate campaigns, including Display and Remarketing campaigns
- Manage bids, modifiers and budgets, optimise keywords, match types, ad copy, landing pages and audiences

Requirements for this Digital Marketing Manager job in Cape Town:

- Previous experience dealing with SEO, PPC, Programmatic, Paid Social Media and Affiliate Marketing campaigns
- Good understanding and experience working within digital media (i.e. PPC, Paid Social, Video, Display, Affiliate Marketing, Programmatic, SEO, ASO)
- Good knowledge of digital advertising ecosystem (ad-serving, ad-networks, exchanges, DSP'S etc.)
- Significant experience of digital marketing within the gaming industry
- Strong team player, passionate about digital marketing with the ability to work with colleagues across departments and locations
- Highly developed influencing skills and the ability to manage both upward and downward effectively
- Knowledge of remarketing and retargeting

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