Digital Marketing Specialist (Front-End Developer) - REF 6141 CDS - Stellenbosch Verfied

Salary Negotiable Stellenbosch, Western Cape Stellenbosch, Western Cape more than 14 days ago 29-09-2021 7:17:29 AM
24-11-2021 7:17:29 AM



Reference:6141 CDS
Consultant: Carina De Swart

Our Client is looking for a hands-on qualified Front-End Developer /Digital Marketing Specialist to join their team in a remote role. The ideal candidate is someone who has proven experience and capability in both the front- end development component as well as the digital marketing component of the role.


Job Description:
* Maintain, redesign, and update Company websites using JavaScript, CSS, and HTML in line with branding requirements.
* Provide high-quality graphics and visual elements to bring concepts to life.
* Develop and maintain user interface and optimize user experience.
* Manage software workflow.
* Manage website content and system/plugin maintenance and backups.
* Ensuring all updates are debugged, quality assured, and tested in a staging environment before publishing.
* Optimise web applications for maximum speed.
* Stay up to date with new digital technologies and aspire to combine usability with visual design.
* Manage the execution of the SEO strategy and follow SEO best practices.
* Partnering with IT (TS) to ensure website security protocols are in place and maintained.
* Administer digital marketing activities and ensure a smooth and timeous internal workflow.
* Plan, build, manage, and integrate effective and leading-edge digital marketing campaigns across multiple ?channels (email, website, landing pages, PR, social media, marketing automation, with CRM integration).
* Manage campaign budgets.
* Ensure uniform brand representation on all digital channels.
* Explore new opportunities to expand the organisation's reach while improving engagement and lead generation efforts.
* Assist with the implementation of a Marketing Automation (MA) System (HubSpot) and digital marketing optimisation tools/services.
* Lead the website lead generation data integration into the CRM and ensuring API integration project management.
* Implement lead nurturing and promotional email campaigns.
* Communicate campaign rules to ensure leads are processed for sales response and conversion.
* Ensure list data quality prior to email campaigns and managing the data clean-up back into the CRM system.
* Create email templates, forms & landing page layouts within the MA system that are embedded on the website and write back to the CRM system.
* Training and development of future support staff to manage the web master role, lead generation, and nurturing campaign development.
* Track, analyse, and report on digital marketing and sales activation effectiveness of all leads generated through digital marketing.
* Collaborate and manage the service providers and vendors. ?

Qualifications:

* A relevant and formal technical qualification or professional certification
* A minimum of 5- 7 years' experience planning and executing digital marketing strategies across channels on either agency or client side (web mastering, media buying, account management, campaign management, project management etc.).
* Proven experience across the Digital Marketing landscape e.g., Project Management, Campaign Management, Email Marketing, Hubspot CRM, CMS (WordPress), Landing Page builders (HubSpot), tracking and reporting, management of a Marketing Automation System.
* Strong understanding of reporting and tracking across channels.
* Proven experience in briefing vendors and managing stakeholders and projects (working with internal and ?external service providers, stakeholders, and vendors).
* Some experience in data visualisation and reporting.
* Understanding & experience with data flow in front end & back-end systems
* Demonstrable knowledge of link building, content marketing, and social media strategies.
* Proven ability to perform SEO audits and successfully implement site optimization.
* MUST have extensive experience and advanced level expertise in UX/UI Front-End Development using HTML, JavaScript, and CSS.
* MUST be proficient in WordPress CMS
* Can conceptualise and drive the execution of an integrated approach to all digital marketing efforts.
* Has a strong sense of personal responsibility and be able to self-manage, while enjoying being part of a dedicated and supportive team.
* Is driven by a fast-paced and fun working environment. ?