Digital Online Specialist: Group Brand
Cape Town
R360 000 to R385 000 pa
Close : 20 September 2019

• Support Brand to achieve its digital goals
• Understand the online channel and how to use that channel to reach to the target audience
• Support online campaigns including creative briefing, implementation and analysis
• Keep up to date with new opportunities and new thinking, to ensure that the company stays ahead of the game, both locally and on a global perspective
• Drive partnership with other business units to ensure alignment of digital and social media marketing
• Work with the brand and agency teams to ensure that digital-specific priorities and objectives are factored into campaigns
• Assist with upskilling business partners in the basics of digital marketing
• Ensure approval processes from a brand perspective and online category management are adhered to
• Oversee Always On social media activity in support of the Digital Marketing and Social Media Manager
• Assist with management and alignment of community managers in business and agency
• Monthly and ad hoc reporting of digital performance across all channels
• Assist with the management and maintenance of the Marketing Content Management System
• Oversees and ensures alignment of all marketing activities across the group
• Enabling smaller businesses with limited digital experience to run campaigns
• Excellent monthly marketing reporting
• Digital & social media content coordination
• Manage close working relationships with relevant internal stakeholders
• Support relevant agencies
• Develop campaign briefs
• Assist with management of the Marketing Content Management System
• Take a proactive approach to make things happen, working with Brand, the Group, agencies, etc.

Qualifications, Skills and Experience

• Degree/diploma in Marketing or
• Post graduate diploma in Digital Marketing
• 2 - 4 years marketing experience with a focus on digital marketing
• Paid Search Marketing
• Email Marketing
• Social Media Marketing
• Online advertising
• Project management
• Writing and communication