MISSION: Adapts and executes critical touch points in the customer journey resulting in stronger bonds with Customer/End users for the Company's Brand

KEY EXPECTED ACHIEVEMENTS

Employee enhancement
Customer satisfaction
Empowerment: Delegates responsibility rather than taking charge or micro-managing when staff have the capability
Establishes region-wide alignment on best practices for cultivating a dynamic customer experience.
Content Marketing
Multi-channel Marketing
Marketing Planning
Content Marketing
Executes social media strategy through organizational goals, competitive research, platform determination, benchmarking, and messaging and audience identification.
Integrated Brand Marketing Communications
Digital Advertising
Database Marketing
Digital Asset Management
Digital Marketing
Strategic e-Commerce
User Experience