Head of Digital Marketing Verfied

Salary Negotiable Abroad more than 14 days ago 02-09-2020 7:19:06 AM
28-10-2020 7:19:06 AM
We have an exciting career opportunity for a Head of Digital Marketing to join an amazing gaming company! This role is remote based, with head offices in Nairobi, Kenya. If you have extensive marketing experience and have worked in a similar environment, this job could be perfect for you!

Your key job responsibilities as the Head of Digital Marketing in Nairobi, Kenya will include:

- Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areas
- Define and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictions
- Increase engagement and monetization through messaging strategy, promotions strategy, and incentives program, encouraging player retention
- Building and managing a marketing team, whilst also being execution focused
- Lead large cross-functional teams and drive decisions informed by data

Requirements for this Head of Digital Marketing job in Nairobi, Kenya:

- Extensive experience in a similar role
- Must have a background in the sportsbook/betting industry with exposure to African markets
- Must have through the line marketing experience
- 360-degree marketing: Using both ATL and BTL activities, as well as print advertising
- Digital marketing: Online banners and buttons, social media posts, blog articles, etc.
- Experience in dealing with different types of agencies (digital ones, through the line, creative, etc.)
- Candidates need to have some sort of "entertainment" experience