A first-class global interactive operator has an exciting job opportunity for a Head of Marketing (Sports/Casino) to join their team in Cape Town, South Africa. They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team. Does this sound like you? Keep reading!

Your key job responsibilities as the Head of Marketing (Sports/Casino) in Cape Town, South Africa will include:

- Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areas
- Define and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictions
- Increase engagement and monetization through messaging strategy, promotions strategy, and incentives program, encouraging player retention
- Building and managing a marketing team, whilst also being execution focused
- Lead large cross-functional teams and drive decisions informed by data

Requirements for this Head of Marketing (Sports/Casino) job in Cape Town, South Africa:

- 5+ years’ experience in online and/or mobile marketing with solid understanding of mobile space (iOS, Android) – B2C
- Experienced managing a marketing P&L
- Experience growing marketing strategy from the ground floor up in a start-up environment
- Experience managing/leading teams
- Background in online games industry s
- Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channels
- Understanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
- Product and sports backgrounds are highly preferred