Clover’s corporate strategy is to build onto existing competencies within the Group and to establish a culture of exceptional performance with a view to set a platform for future market expansion.


Responsibilities:

Manage growth campaigns and product innovation for own brand working closely with Research and Development
Manage the marketing budget and assist in revenue forecasting
Manage the four-weekly newsletter process
Manage annual content and marketing plans
Copy edit and SEO all content uploaded to the blog
Brief the design team on a weekly basis on campaign mailers and own brand lunch
Plan and execute annual content plans that will drives high engagement across the Faithful to Nature blog which can be reused across other platforms e.g. social media and newsprint
Create content for Faithful to Nature with the freelancer and guest writer
Create unique newsletters mailers to clientele and suppliers ensuring the achievement of the desired marketing objective and monthly revenue
Conduct weekly reporting on newsletters performance, using Google analytics and Active Campaign as metrics – monitoring, collecting and analysing the performance
Assist the CMO in managing the marketing department


Requirements:

Diploma/Bcom Degree in Media, Communications or marketing
Display experience in campaign planning to deliver revenue targets
Excellent Verbal and Written Communication in English
Strong Conceptual, organisational and time-management skills
A general understanding of social media platforms as well as growing audiences across multiple digital platforms
Creative writing and copy-editing experience
Working knowledge of digital marketing