Reference: 5547 CDS
Area: Blackheath

Job Description:

The Marketing Coordinator is required to take full ownership, accountability and responsibility of the marketing function for two companies as directed by the management of the respective companies.
Ensuring adequate performance measurement of marketing activities.
Brand Management – ensuring that the brand aligns with companies’ overall vision and objectives
Achieving and maintaining a high level of brand and image.
Analysing the companies marketing metrics and determining a ROI on marketing expenditure.
Assist in setting a feasible marketing budget.
Effectively controlling marketing related expenditure within budget.
Ensuring corporate events branding.
Induction training – To ensure that newly appointed members of staff receive sufficient exposure to the company’s corporate brand and profile.
Supporting e-commerce development.
Efficient and effective execution of ad hoc projects.
Analysing company’s marketing requirements in the various fields of marketing.
Assisting the Directors in setting the annual marketing plan by investigating the viability of various marketing activities.
Executing the marketing plan
Organisation of and attending expos.
Launching of printed media advertising campaigns.
Compilation and publication of all forms of electronic media advertising.
Design and maintenance of all company stationery formats as well as email signature branding.
Sourcing and distributing company branded material such as diaries, calendars, pens, etc.
Sourcing and distributing ad hoc promotional material.
Compiling and distributing company newsletters and email advertisements.
Maintaining social media profiles such as Facebook.
Distributing customer notifications via electronic media.
Designing and compiling catalogues, price lists and leaflets.
Designing video and photo content for marketing.
Maintaining company website.

Qualifications:

Matric Certificate
Applicable tertiary qualification in marketing.
Three years marketing experience
Valid driver’s license.
Good communication in Afrikaans and English.
Proficiency in MS Office, Adobe Illustrator, InDesign and Photoshop.
Proficiency in web design and website maintenance (WordPress and WooCommerce).
Experience in Digital marketing, Search Engine Optimisation, Google Analytics, Google Commerce and Google AdWords.
Well organised and self-motivated with excellent attention to detail.
Ability to work effectively under pressure and to tight deadlines, unsupervised and within a team.
Confident and outgoing personality.