A large Online Sportsbook company that is committed to delivering a thrilling, premium and comprehensive online betting experiences have a great job opportunity for an enthusiastic and confident Marketing Executive with a general knowledge of the gaming industry, who is willing to rise to the challenge of an exciting fast-moving environment in Cape Town. This is an opportunity to play a key role in their marketing team with the primary responsibility to drive acquisition across all channels as we introduce our latest products to the market. Is this job the perfect challenge you’ve been looking for? Keep reading!

Your key job responsibilities as the Marketing Executive in Cape Town will include:

- As a central unit of the Marketing team, you will be responsible for the planning and executing of marketing activity for all products
- Working closely with colleagues within the team and the wider business you will be responsible for the registration and onboarding of new accounts with a clear focus on expanding the business. This will include constant innovation of current practices to elevate acquisition methods (both digital and offline)
- Implement the strategy for digital acquisition marketing, overseeing all channels so that core business KPI’s, including an optimised conversion funnel are delivered
- Leverage the heritage and core values of the brand as we introduce new products to expand the client base
- Manage the conversion funnel, including planning, coordinating and executing AB testing to ensure effectiveness of campaigns
- Shape the future of the business, identifying new opportunities and contributing strategic opinion towards expansion into new digital channels
- Oversee the PPC programme (via agency)
- Implement an updated SEO strategy across the brand
- Use data-driven methodologies to evaluate campaigns, implementing improvements with a clear focus on ROI and an understanding of what motivates new clients
- Continually undertake market research identifying opportunities, market trends or gaps in the market
- Have a clear understanding of current advertising, regulatory and legislative standards

Requirements for this Marketing Executive job in Cape Town:

- Educated to degree level with a minimum of 2 years’ experience in a comparative role
- Proven track record in the delivery of successful acquisition campaigns and delivering on budget
- Experience in managing (personally, or via an agency) PPC, SEO and online campaigns
- Experience of delivering, tracking and optimising media acquisition channels paying particular attention to medium and long-term strategy to optimise commercial performance
- Strong understanding of digital tracking, measurement and reporting tools – ability to analyse digital campaigns and draw out actionable insight
- Ability to turn complex reports into clear and concise communications
- An understanding of the fundamental principles of sports betting