Marketing Manager - Midrand
Salary – 550 000 CTC
Key Purpose
To assist the Channel Development Manager in delivering on the brand strategy, innovation pipeline, trade projects and annual marketing plan.
Key Outputs
• Develops briefing strategy and guidelines for execution aligned with the activation platforms
• Responsible for cross functional management of promotions and events
• Responsible for the co-ordination of POS materials
• Responsible for after action reviews of all programs to glean learnings and facilitate continuous improvement and action learning
• Supports Channel Development Manager in Direct Marketing Expenditure
• Provide regional support to execution staff as well as customer support for programmes developed
• Provide vision, direction and energy to the cross-functional project team through planned engagements.
• Develop and lead relevant communications with and between all stake holders during the project life cycle.
• Generate insights from in-depth business data analysis to drive decision making and provide input to business cases developments and value chain modelling.
• Responsible for the activation of national brand calendar and programmes, and translates these into local brand promotions through the regions
• Collaborates with the Channel Development Manager and the Customer Marketing Manager to develop and implement innovative trade solutions
Requirements:
• Matric
• BCom or Marketing Degree, Post Graduate Qualification Advantageous
• 5-6 years relevant experience in FMCG sales, or/and marketing