Duties:
Management of all consumer research to gain consumer insights that drive strategic decisions.
Implementation of best practices with regards Marketing Management and project Management.
Co-ordinate and present the brand’s Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and regional roadshows.
Presenting overview of the brand’s Marketing to all new Franchisees.
Development & Maintenance of the digital and Social Media Strategy.
Interface with Product, Training, Operations, New Business & Regions.
Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty.
Provide a supportive Marketing role to the Retail and International Division.
Prepare and present to EXCO, comprehensive quarterly Marketing updates.
Prepare statistical analysis to assist with decision making.
Management of Public relations and sponsorships where relevant. Manage and develop Brand Managers
Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy
Develop and implement Marketing collateral in line with Brand CI

Qualification and Experience:
A suitable tertiary qualification in Marketing, Communication or Advertising.
5 years’ exp in FMCG or the Fast Food Industry in a similar role.
Previous franchising experience is preferable.

Knowledge and Skills:
Excellent interpersonal & presentation skills.
Ability to effectively communicate at all levels
Financial Acumen
Computer literate, above average PowerPoint and Excel skills
Proactive thinking
Multi-task orientated
Deadline driven
Strong analytical and strategic skills
Ability to work well under pressure
Project management skills
Management of budgets