• Develop, implement, drive and evaluate the sales, marketing & brand strategy for existing and new products, brands, markets and regions.
• Drive marketing campaigns and plans from ideation to execution.
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan when and f necessary
• Identify new business opportunities and continuously conduct market research studies
• Provide sales tools and materials to enable the sales team to function effectively
• Create a calendar of campaigns and events as per the set marketing budget and measure return on investment. Present performance reports to management on marketing campaigns.
• Responsible for the company’s marketing and communications strategies, as well as overall branding and image.
• Set, manage and control an annual marketing budget.
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Manage and measure ROI effectiveness of marketing campaign costs and pre-determined KPI’s
• Report on the effectiveness of marketing campaigns using pre-determined KPIs
• Manage and enhance Company's social media presence and website and have strong experience in social media
• Build strategic relationships with principals, key industry players, customers, agencies and vendors
• Manage implementation and maintenance of the e-Commerce system and share sales reports to EXCO
• Implement, maintain and manage the Sales CRM System
• Conduct regular customer surveys and provide feedback with action plans to EXCO