Online Marketing Specialist - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 20-03-2020 2:24:49 PM
15-05-2020 2:24:49 PM
An award-winning hospitality and entertainment company have an exciting job opportunity for an Online Marketing Specialist (Sports Betting) to join their team in Cape Town. This company is renowned for its excellence in design and operation of multi-faceted hospitality and gaming facilities. If you’re looking to take your career to new heights, this could be the perfect job for you!

Your key job responsibilities as the Online Marketing Specialist (Sports Betting) in Cape Town will include:
- Working with the Marketing Executive and General Manager: Online Sport Betting, design an Online Sports Betting Marketing Strategy with key measurable KPI’s
- Create and evaluate social media strategies and manage all social media platforms for the business
- Manage Paid Social Media Campaigns within agreed budgets
- Manage and control the scheduling of CRM mailers and SMS campaigns
- Develop new ideas and methods to engage customers on social platforms and grow the social media reach
- Optimise content for search engines and lead generation
- Manage all marketing for all various products and service offerings
- Create content that helps articulate the value of the products/services
- Manage the marketing budget and ensure focus on core business goals for online marketing and advertising
- Lead and develop a world class affiliate marketing programme by accurately assessing the potential of new affiliate and media partners
- Develop and manage a successful SEO plan
- Benchmark performance of campaigns against standard online media metrics and other defined KPI’s

Requirements for this Online Marketing Specialist (Sports Betting) job in Cape Town:

- Bachelors’ Degree in Marketing or similar
- 5 years’ related experience
- Knowledge and experience in online marketing, media campaigns, affiliate marketing and SEO
- Sound management, communication and negotiation skills
- Previous sports betting experience would be an added advantage
- Ability to prepare, understand and analyse business strategies, financial statements and business plans
- Ability to exercise independent judgement within established policies
- Knowledge and interest in various sporting disciplines
- Sound understanding of the POPI Act and other legislation relating to online gaming
- Prior experience in managing affiliate programs