PRODUCT MANAGER COMPANION ANIMALS – BIOLOGICAL/THERAPEUTICS

A fantastic opportunity for an experienced Product/Brand Manager Companion Animals to join a leading multinational company.

Description:
Planning and execution of the marketing strategies for the assigned Companion Animal products. Identification of market trends for innovative marketing. Developing and realizing all Brand related qualitative and quantitative objectives.
Responsibilities:
• Achieves short- and long-term financial targets and qualitative targets for the assigned CA brands.
• Prepares strategic marketing plans of assigned products in line with the global marketing strategy in order to achieve mid- and long-term brand targets.
• Develops and implements pricing policy.
• Conducts marketing research.
• Acquires and develops state of the art knowledge of market trends and marketing.
• Training and supporting of the CA sales team.
• Establishes strong network with internal functions (Global and Regional Marketing, R&D, SCM) and customers (Vets and Wholesalers).
• Provides proper sales forecasting and demand planning.
• Provides proper communication and reports on key market developments and trends and brand performance to Head of CA BU and team members.
• Ensures and supports compliance in marketing and promotions.
• Role models and oversees compliance and adherence to corporate SOP’s and procedures (e.g. Code of Conduct), local regulations, ethical standards and best practices as applicable

Minimum Requirements:
• Degree in Science (Veterinary or Biology)/ Higher Diploma in Veterinary Nursing
• Creativity and problem solving capabilities.
• Marketing skills
• Empathy and the ability to connect with customers on different levels
• Research and analytics skills
• Strategic planning and business skills
• Sound understanding of scientific data/journals and ability to rely information onto to sales team and Veterinarians
• Good understanding of South African Animal Health business