Senior Marketing Strategist - Sandton Verfied

R 55k-60k per month Sandton, Gauteng Sandton, Gauteng more than 14 days ago 20-02-2020 9:38:28 AM
16-04-2020 9:38:28 AM
> Organize, manage, and report on the current marketing process, promotions and bonuses
> Working closely with the marketing Director to advise an effective strategy for better player engagement and retention
> Analyse, report and conduct research on campaign, loyalty and overall results to provide useful insights
> Apply findings to implement marketing strategies that will add value in terms of profitability and user experience
> Make suggestions of continuous improvement of the marketing, loyalty and product offering, follow up the implementation
and see adopted projects to completion
> Manage, direct, plan and take ownership of CRM marketing software implementations
> Conduct regular competitor analysis on products, offerings and promotions by competing brands in the market space
> Follow up online projects to meet the project objectives and customer satisfaction
> Make suggestions and follow up the improvement of the gaming content management system flexibility through all
the channels (desktop, mobile etc)
> Build and maintain good relationship with 3rd party providers
> Manage and co-ordinate a marketing team to achieve mutual goals
> Recruitment and selection of new members of the marketing team
> Performing Marketing team KPAs and ensuring high levels of productivity from team members
> Working closely with other heads of departments on company projects

Essential Criteria :

> At least 2-5 years of previous experience in online/digital space preferably in Gaming/ecommerce
> Up to date knowledge of marketing best practice and an eye for creative marketing opportunities
> Proven previous experience in driving a CRM strategy across a product
> A solid understanding of the campaign set up and delivery process
> Good understanding of Backoffice and CMS system

Recruiter: MDH SOLUTIONS