Our client aims to become the largest online school provider, that provides personalised education. What they look for is people that are self-regulated, ambitious and like challenges.
The ideal candidate should have high- end, luxury brand / financial services product experience and a natural talent for copywriting as well as SEO skills.
The SEO role is more of an execution role than a strategic role - looking for a hands-on person that thrives on results.
In-depth understanding of e-commerce and preferably the education/ homeschooling sector will be very advantageous
? Reviewing and analysing sites for areas that can be improved and optimized
? Preparing detailed strategy reports
? Identifying powerful keywords to drive the most valuable traffic
? Writing powerful calls-to-action to convert visitors
? Filling websites and other content with effective keywords
? Writing effective SEO content for blogs, websites and social media accounts
? Developing and executing link building strategies
? Analysing keywords and SEO techniques used by competitors
? Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
? Compiling and presenting SEO guidelines