Roles and Responsibilities:
? Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
? Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages virtual community members to take action and participate
? Have copyright skills and experience
? Set up and optimize company pages within each platform to increase the visibility of company’s social content
? Moderate all user-generated content in line with the moderation policy for each community
? Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Requirements:
? Proven working experience in social media marketing or as a digital media specialist
? Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
? Demonstrable social networking experience and social analytics tools knowledge
? Adequate knowledge on how to optimize SEO application
? Knowledge of online marketing and good understanding of major marketing channels
? Positive attitude, detail and customer oriented with good multitasking and organisational ability
? Fluency in English