THAT'S A GREAT QUESTION AND I'M GLAD THAT YOU ASKED.BEFORE I EVEN APPLIED FOR THIS POSITION I CLOSELY EVALUATED THE JOB DESCRIPTION SPECIFICALLY THE REQUIRED QUALIFICATIONS, THE SKILLS AND ABILITIES AND THE EDUCATION THAT YOU WERE SEEKING. I THEN DID MY RESEARCH ON THE CULTURE OF THE ORGANIZATION AND CURRENT EVENTS IN THE MEDIA.I FOUND THAT I'M NOT ONLY A QUALIFIED CANDIDATE BUT I'M A PREPARED CANDIDATE.I'M PREPARED TO ADDRESS THE UNIQUE CHALLENGES PRESENTED TO THIS INDUSTRY, I'M QUALIFIED AND AFTER LEARNING MORE ABOUT THE POSITION I WOULD LIKE TO INTRODUCE MYSELF AS YOUR NEW EMPLOYEE.