Job Description
The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:

The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; and
Furthermore, he/she will be the central point of communication and information about the brand within the company.

Roles and Responsibilities
To ensure the marketing strategy and execution align with the overall strategy;
Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives;
Planning and implementing campaigns that drive business growth and client retention;
Executing engagement campaigns targeted at internal staff and clients;
Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre;
Ensure website content is continuously updated;
Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics;
Optimising email marketing to meet set campaign objectives;
Developing campaigns to drive consumer, client, and internal staff engagement;
Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success;
Managing internal and external stakeholders from a business liaison perspective;
Managing advertising and campaign spend effectively across paid platforms;
Reporting effectively, in-depth, and accurately on campaign performance;
Liaise with relevant marketing agencies in the production and delivery of communication material;
Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including weekends.

Job Requirements
Matric / Grade 12 (Essential)
Relevant marketing qualification (Essential)
Social Media and Content Marketing knowledge and experience(Essential)
Minimum of 3 years brand marketing experience
Proven Project Management ability
Valid driver's license and own vehicle
Youth Marketing experience/knowledge advantageous
Community Management experience with knowledge of software
Exposure/experience in the recycling/Logistics/Waste/Environmental services industry
Analytical
Decision making / Independent thinking
Presentation skills
Strong communication skills (verbal and written)
Marketing skills
Advanced computer literacy (Microsoft Office especially Excel)