Content and Social Media Manager - Cape Town

Are you a Content & Social Media Manager looking for an exciting new challenge? We have the perfect opportunity for you to join a leading online gaming company in Cape Town. You will be will be responsible for overseeing the implementation of content and social media strategy across multiple properties and third-party platforms. Does this job sound the perfect career opportunity for you? Keep reading!

Your key job responsibilities as the Content & Social Media Manager in Cape Town will include:

- Support the Marketing team in creating, developing and executing the content and social media elements of B2C and B2B marketing strategy
- Take operational ownership of the Content marketing, content creation schedule and have accountability for coordinating the internal task management platform
- Oversee social media calendar to ensure consistent activity across all platforms to help achieve goals outlined in the overarching marketing strategy
- Utilize Google Analytics, Google Tag Manager, social media management tools and internal software to produce reports and provide insight into the performance of content and social media, Highlighting the impact these channels have on B2C and B2B KPIs
- Work to maintain existing content production whilst continuously researching and recommending new avenues to increase content reach (across written, audio and video)
- Hold weekly content and social media stand ups to aid planning and optimize team efficiency
- Work to develop individual team members with monthly performance meetings
- Suggest and collaborate on SEO experiments that will drive growth throughout the business and delivery against KPIs
- Support the execution of market-specific SEO tactical initiatives, including keyword research, competitor analysis, keyword performance analysis, site auditing, onsite optimisations, and both internal and external link building

Requirements for this Content & Social Media Manager job in Cape Town:

- At least five years’ experience in a content and social media focused role within a marketing team
- Experience in managing or leading team members
- Experience of managing site content and producing content schedules
- Experience across a wide range of social media platforms and social media management tools
- Experience in using content to acquire, retain, and engage customers
- Experience in the production and marketing of various forms of content (namely written, audio and video)
- A deep understanding of various content and social media reporting tools, including Google Analytics, Google Tag Manager and Search Console
- A proven ability to utilise data to inform a content and marketing strategy to deliver on goals and meet established KPIs
- Excellent technical SEO management skills
- Proven ability to identify technical SEO problems and opportunities, knowledge of research and analytics tools and technical understanding to provide recommendations and solutions across web and mobile
- Experience in overseeing large scale content-led marketing campaigns
- Knowledgeable of betting and a wide range of sports
- Familiar with betting and casino terminology, and betting psyche

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