Reference: 5327 DB

Job Description:

Maintain & optimise our Hubspot configuration
Advise, decide on and deliver usable queries for management toward their individual business strategies and for horizontal cross-selling strategies.
Provide presentable data for business plans
Provide training for top and middle management on usability of dashboards and guest feedback habits
Ensure data consistency and integrity with other internal systems
Build and manage email templates
Work with marketing team and business units to setup and execute marketing campaigns (email)
New field creation and management
Report building
Troubleshoot any technical issues
Ensure consistent naming convention for multi-location firms
Perform regular list hygiene to maintain health of our database.
Create and manage forms
Create and manage workflows
Design and track automated customer journeys including the welcome experience.
Analyse performance of email strategies and campaigns and drive continuous optimization of performance, considering factors such as seasonality, customer segments, competitor behaviour, historical successes.
Use analytics to make decisions; A/B test, analyse results and build updates accordingly.
Take an entrepreneurial approach to the role, working collaboratively with other teams to support key initiatives and get things done.

Qualifications:

Relevant Tertiary qualification. Ideally a Bachelor’s Degree with Auditing / Data Science / Statistics / Mathematics / Information Technology or Marketing Science as majors
A minimum of 2-3 years’ experience working in data science, business analysis, business intelligence or marketing automation
Advanced understanding of marketing automation implementation strategies with tools like Hubspot, Pardot, Salesforce or similar. Hubspot experience & certifications preferable
Excellent command of Afrikaans & English, with exceptional writing and communication skills
Strong business acumen
SQL querying, BI software and advanced Microsoft Office skills a plus
Understanding of systems engineering concepts.
Understand what the business does and how it does it.
Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Strong quantitative and qualitative analytic skills with a proven record for structuring and solving problems, drawing conclusions, and formulating recommendations