Digital Marketing Manager with 10 years’ experience, preferably in the financial services sector and a completed tertiary qualifications (B.Com or B.BusSci), required to work with various divisions across business units, to deliver full suite of digital marketing requirements – digital campaigns, email marketing, social media, UX etc.

Minimum requirements:
• Completed B.Com or B.BusSci Degree or similar qualification required
• Minimum 10 years’ relevant experience required
• Previous experience in the financial services sector preferred
• Basic understanding of HTML, UX, Google Analytics, Google Adwords, Product Management and other relevant digital marketing related platforms required

Responsibilities:
• Ensure website aligns with strategic objectives and drive launch of new website
• Ongoing development of digital marketing strategies
• Lead role in delivery of public facing digital projects, incl ownership of marketing related IT change control
• Oversee digital advertising and own agency relationship
• Conceptualise and rollout campaign landing pages
• Drive lead generation through ad-hoc campaigns and ongoing efforts
• Line management of digital marketing team
• Assist and provide input on UX improvement, client journeys and maximisation across the business for public facing and transactional websites and email communication
• Own UX vendor relationship
• Develop and enable CI Standards and drive style sheet applications across digital platforms
• Full oversight of group communications module and delivery of development roadmap
• Oversee traditional and digital marketing monthly metric reporting pack
• Ownership of online reputation management and community engagement across social media platforms
• Identify customer and industry trends to maximise company offering