POSITION

Marketing and CRM Manager

LOCATION:

Woodmead

SALARY:

R1 000 000 – R1 200 000 CTC per annum

SUMMARY

The role of the Marketing and CRM Manager is to drive and support the awareness of the brand and products through various marketing initiatives. Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and, internally by ensuring a seamless digital customer experience.

Manage customer retention and lead generation initiatives across national dealer networks. Oversee the implementation, rollout, integration, and maintenance of retention management projects and programs. Enhance retention management systems to drive improved customer loyalty and engagement.

RESPONSIBILITIES

Develop and implement marketing strategies, channels (including digital), and branding to support the medium-term business plan and growth strategies.
Develop, implement, and drive marketing and CRM initiatives to enhance the Brands, service offerings and market share across all product lines.
Responsible for the brand’s Corporate Identity internally and externally.
Drive the Company’s digital growth and ensure an enhanced presence, whilst maintaining it as best in class.
Creates and builds fit-for-purpose marketing and CRM solutions to increase sales for the Organization.
Manages and reports on cost usage that reflects delivery of planned work within agreed parameters.
Tracks and reports on tangible benefits of Marketing and CRM initiatives.
Align marketing and CRM activities with stakeholders and marketing agencies.
Ensures continuous process improvement to enable effective operational processes. Implements innovative ideas to enhance sales and increase profit.
Leads national customer retention efforts and manages the setup, rollout, integration, and maintenance of related programs and systems.
Facilitates the implementation of customer retention management initiatives and projects.
Develops and executes strategies to boost customer retention rates in alignment with global benchmarks.
Analyze data and reports to identify trends, discrepancies, and inconsistencies to inform decision-making.
Deploy integrated risk management, governance and compliance frameworks throughout area of responsibility.
Exemplify leadership through personal engagement, dedication, and commitment in alignment with organizational values.
Manage the team by executing management responsibilities
Create an environment that encourages employee growth and performance excellence.

MINIMUM REQUIREMENTS

Minimum 5 -8 years’ experience heading Marketing function.
Candidate must have 5 year Team Management experience.
3 years Customer Relationship Management experience within the financial services industry or Dealer network
Valid Driver’s Licence