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The Department:
We operate at the forefront of brand, search engine and content syndication marketing to achieve results that are a cut above the rest. With dedicated teams of both on- and offsite SEO specialists, the Digital Marketing department is constantly attaining new benchmarks. Once you add a full-service web and app development, as well as a Content Management team to the mix, you literally have a group of enthusiasts who are working at the leading edge.
Purpose of the Role:
The successful candidate must have a passion for mobile app marketing across multiple mediums on a global scale and drive channel growth across various acquisition channels/mediums and product development and enhancements to maximise marketing opportunities to support acquisition marketing.
Duties will include, but not limited to:
Lead a team of App marketers in the marketing for 15+ global iGaming brands.
Ensuring the smooth running of the day-to-day functions relating to the division.
Develop best in-class ASO strategies across target App Stores including App Store (Apple) and Google Play Store (Android) including
Localisation to ensure optimal conversion in each region.
Expand and optimise ASO strategies.
Collaborate with the Design teams to create effective assets for the Apps.
Create, monitor, and adapt data-driven strategies working with BI Teams.
Create a strategic roadmap for A/B testing & MVT.
Manage workflows covering keywords ranking & conversion rate optimization, managing requirements for designs, content, localization, and A/B Testing
You will be responsible for growing brand apps organically, on target Stores.
Maintain and evolve the company’s ASO strategy and internal workflows.
Monitor the performance & own the reporting function of our App Store marketing
Track pre-defined KPIs and analyse performance.
Perform competitors research to gain market insights and identify new opportunities.
Work with internal stakeholders and lead processes end-to-end
Ensuring all projects are managed properly and guiding the team towards growth & expansion into more opportunities.
Performing regular reviews and strategy sessions with stakeholders.
Identifying gaps in processes and implementing new strategies.
Ensuring processes are in place for both daily, long term and emergency jobs as well as training and development.
Ensure the team is equipped with the required training, and have access to the relevant tools and software to deliver on expected tasks.
Lead our ASO and Organic Growth team
Work with the internal teams on
Build all related tools, reports, alerts.
Martech integrations to supports growth across organic and/or paid channels.
Support Communication strategy for brands E.g. Reviews/Comments/Ratings, Messaging, product release/update.
Driving the consistency of all HR related processes with the assistance of HRBP’s, e.g. Interviews, on boarding, probation management, performance management, change management etc.