PURPOSE OF THE JOB :
Assist the Product Manager with research, planning, product development, marketing promotions and answer customers inquiries. This includes both product planning and product marketing. Will work closely with the marketing team to assist with market research, work with the product management and business development teams to test and refine the product strategy.


QUALIFICATIONS AND EXPERIENCE :
Bachelor’s degree or relevant trade qualification
Previous Product Management or related experience


KNOWLEDGE SKILLS AND ABILITIES :
Quantitative and business analysis skills
Knowledge of marketing principles and practices
Knowledge of business and management principles and practices
Project management skills
Proficient in relevant software applications
Communication skills
Presentation skills
Organizational and planning skills
Customer orientation

KEY PERFORMANCE INDICATORS (KPI)
PRODUCT PLANNING AND MANAGEMENT
Determine product specifications
Prepare product documents including market requirement documents and product use cases to drive product activity
Oversee product development
Manage and communicate with cross functional teams

PRODUCT MARKETING
Liaise with internal and external resources to promote product
Provide input for marketing collateral development
Supply sales with latest research and marketing information
Implement marketing plan in conjunction with all departments
Assist Product Manager in marketing campaigns and road shows

CUSTOMER AND END-USER SUPPORT
Manage product-related support, feedback and inquiries from users
Co-ordinate market research to track customer and end-user feedback
Monitor product inventory including obsolescence, warranties, availability, excess, and budgets
Use market feedback to inform product refinements and ongoing development

RESEARCH AND ANALYSIS
Research and analyze market conditions
Identify key competitor and consumer trends
Identify opportunities for product innovation and product enhancements
Work with research regarding product development
Preparation of reports and research required by Business Development Executive or Product Manager