Job Description:
Brand Activation Manager SA

Our client is looking for a person in Marketing SA to join their team: YOu need experience within the alcohol industry.

To support the brand team in effective execution of the brand plan

Requirements
Relevant marketing qualification
1-2 years relevant marketing experience
Accountabilities
Support role to brand teams
Support in delivering brand performance vs target
Key Focus Areas

Strategic & Financial Results
Key Performance Area Weight Performance Standards Measurements/KPIs
* Drive impactful and cost effective
brand campaigns
15 1 Write and submit clear and timeous procurement briefs
2 Support direct line manager with relevant and accurate analysis on brand performance and budget status
3 Support brand team to grow brand equity
1 Actual A&P vs budget
2 Actual OPEX vs budget
3 Brand Health vs target

Operational Results
Key Performance Area Weight Performance Standards Measurements/KPIs
* Implement regional brand plan
elements
30 1 Create funds planning in SAP CRM
2 Manage campaign process through SAP CRM
3 Manage specific brand campaigns from concept to execution (end to end)
4 Provide assistance to broader team in execution of brand plans
5 Provide timeous and relevant feedback to line managers ito campaign success and implementation
challenges with recommended improvements
1 Updated monthly performance trackers
2 Achieve short term volume, gross income,
adjusted gross income and market share targets
3 Trade marketing effectiveness measures
achieved (Campaigns delivered OTIF, Funds
Planning OTIF, ROI greater than1, SMART
Campaign objectives

Customer & Relationship Results
Key Performance Area Weight Performance Standards Measurements/KPIs
* Develops internal and external
relationships and networks with
organisational focus to resolve brand
performance issues
20 1 Collaboratively implements the Brand plan(s) with inputs from all stakeholders and feeds back to brand
team
2 Quality and relevant communication, behaviour and actions resulted in a high level of credibility, trust and
respect across stakeholder groups
1 Internal 360 survey scores on collaborative inputs
Innovation & Improvement Results
Key Performance Area Weight Performance Standards Measurements/KPIs
* Drive continuous improvement for
improved brand performance
10 1 Feedback relevant marketing insights and campaign learnings to drive improvement in campaign impact
and effectiveness
2 Drive world class implementation of new product launches and take corrective action where required
1 Line manager and category manager evaluation
of quality insights and learnings
2 New product launches - volume and adjusted GI
vs business plan
Leadership Results

Key Performance Area Weight Performance Standards Measurements/KPIs
* To take responsibility for own
development and contribute to team
effectiveness.
20 1 Commit, agreed and implement own development plan
2 Consistently displays the values of Distell
3 Is flexible and approachable, willing to be multi-skilled