BRAND DIGITAL STRATEGIST (Freelance)

Our client, a SME is launching an exciting new online shopping venture and seeks to appoint a Digital Strategist on a freelance / consulting basis who will work closely with the business partners in terms of strategy, brand development and roll-out.

We seek a talented, creative, independent thinker with a passion for digital channels from web to social, within the context of fully integrated strategies. This dynamic individual must have the ability to think about digital in the context of a brand or campaign strategy.

Requirements

Excellent knowledge about and experience of all platforms and digital channels on a strategic, practical and preferably a technical level, the basics of which would be:
• Online Media channels - Social Media, Search Media & SEO, Display networks, Publishers, content marketing.
• Websites and their functionalities - in all forms.
• Mobile Platforms and Channels - in all forms (at a later stage).
The successful incumbent will understanding their relationship with other media, e.g radio, TV, specific organisation groups and their roles in an integrated campaign.

Must have relevant knowledge about SA digital and social penetration, trends and usage Statistics, objectives, and potential of all the above forms part of the knowledge set that informs your Digital Strategies.

The ability to write briefs, logical flow in strategy presentations and the ability to communicate effectively with a diversely skilled internal team are integral to this role.

The ability to conceptualise ground breaking digital campaign ideas while maintaining the logic needed to implement these practically.

Experience in analyzing Google analytics, Facebook insights and other metrics platforms such as Social Bakers, Hootsuite, ORM platforms.