BROAD PURPOSE OF JOB:

1. To assume marketing responsibility for the analgesic portfolio of brands, with the objective of maximising sales and profit potential for each
brand.
2. To propose and initiate improvements to meet changing market needs.
3. To identify, in conjunction with the other members of the Sales & Marketing team, new business opportunities within the SA Pharmaceutical
market.
4. To be the champion for the analgesic brands under his/her control.

SPECIFIC DUTIES & RESPONSIBILITIES:

• Develop and implement marketing strategy for the analgesic brands.
• Produce and monitor the implementation of annual tactical brand plans.
• Develop annual and five year sales projections for each individual brand.
• Gather continuous intelligence on each brand’s performance, competitors and customer attitudes.
• In conjunction with all key internal stakeholders initiate and monitor projects concerning brands and therapy areas under your responsibility.
• In conjunction with Sales & Marketing management teams initiate and develop promotional materials from copy writing to production,
present the material and its use at Sales & Marketing meetings, and continuously appraise the material’s effectiveness.
• Provide specific marketing information on therapeutic areas/products as required for training courses.
• Develop and maintain contact with sales people and key customers through regular field contact.
• Expected frequency of work in the field is at least one full day a month.
• To be fully conversant with all sales databases and market research tools available.
• To proactively maintain and update market knowledge with regard to both competitors and the market environment.
• Maintain full accountability for the correct and effective management of all budgets associated with your product/products.
• Identify and coordinate and manage all events where company will have the opportunity for corporate or brand exposure.
• Ensure adherence and creation, maintenance and regular updates of all SOP’s relating to marketing activities, such as events, congresses,
promotional meetings, CME meeting etc.
• Provide specific marketing information on therapeutic areas/products as required for training courses, Sales & Marketing meetings and
agency briefs.
• Develop and maintain contact with sales people and key customers through regular field contact.
• In aspects of the position ensure compliance has been met.

PROPOSED PERSON SPECIFICATION
• Self developer.
• Motivational / inspiring leadership.
• Excellent communication skills verbally and via written form.
• Understanding how to develop launch and marketing plans.
• Strategic and lateral thinking and understands the bigger picture.
• Demonstrates sound decision making skills.
• Business skills – understand how to and effective in developing, implementing and evaluating business plans to grow and defend
prescribing in accordance with brand strategy
• Finance knowledge and competent at assessing ROI.
• In depth local environment & MHC knowledge and understand the changing MHC and able to utilise this knowledge to develop business
plans to maximise commercial opportunities
• Therapeutic area and product knowledge – current and emerging
• Ability to build relationships with various customers and key stakeholders: Clicks and Dis-chem, MHC, hospital groups etc
• Team Player.
• Can identify the value of different roles across the Organisation and utilises network to achieve business goals.
• Challenges the status quo when opportunity for change arises.
• Compliance oriented to achieve business results & up to date Marketing Code knowledge.
• Role model of the values and leadership attributes and professional standards of ‘The Company’.
• IT literate
• Positive, can do attitude, including challenging in a positive and constructive.
• Develop and Implement Tactical Brand Plan.
• Liaise with ‘The Company’s’ International colleagues as required.
• Manage brand budget and contribute to the building of said budget
• Manage agencies, Select suppliers
• Drive communication with all interested groups to ensure the success of the Brand Plan