Brand Manager
Bedfordview

An exciting opportunity exists for a young dynamic Brand Manager to join a vibrant corporate marketing team, providing cutting edge brand management for a leading toy and game industry market leader. This brand represents world famous brands and characters and is a dominant player in a highly competitive market.

Our client seeks to appoint a qualified Brand Manager with a minimum of 3 years Brand Management experience, previous experience in targeting the ‘teenage to young adult’ market segment will be advantageous. If you are a driven and highly creative individual who seeks the challenges of brand management, then we would like to hear from you!

REQUIREMENTS:
• Tertiary degree-level qualification with major in Marketing or business related discipline.
• Minimum of four years work experience as a Brand Manager in a FMCG or retail services environment where brand management was a key focus.
• Ability to relate and understand the target market (10 to 18 year olds)
• Experience in Brand Equity Marketing and Brand Communication.
• Intellectual, analytical and creative
• Market and consumer driven

RESPONSIBILITIES

• Interpret research from the customer marketing department and feed into the post campaign analysis reports;
• Implement the marketing plans for the relevant departments.
• Conduct marketing sign off workshops with various departments to decide on key items to be marketed.
• Brief in-house advertising team, visual merchandise teams and external creative partners.
• Manage and adhere to the advertising and promotional critical path.
• Develop and deliver seasonal ticketing and in-store messaging.
• Analysing and providing feedback on the success of marketing, advertising and promotional campaigns by providing input into the weekly trading updates.
• Provide input into the development of marketing messages on intranet, social media and digital channels.
• Translate and interpret the relevant global and local customer trends into relevant briefs to creative partners (where applicable).
• Provide input in setting the Marketing Budget, make sure all activities related to the relevant portfolios are in line with agreed operating budgets.
• Deliver and implement an editorial plan and assist in the co-ordination of key fashion shows or events in line with the relevant clothing marketing strategy/plan and manage editorial samples with in-house media agency.