Competencies
• Matric with minimum E aggregate
• Valid, unendorsed driver’s license
• Online Marketing qualification/experience

Specific Experience Required
• Experience in digital marketing (Min1-2 years). Inclu. (working with: email send platforms, newsletter creation, creating content within a CMS platform, content strategy, website marketing, mobile and banner advertising, optimizing for search engines)
• Brand Marketing experience an advantage
Outcomes
• Best in class customer experience
• Grow Company reservations to 40% online
• Increase Company online market share to 40%

Personal Attributes
• Customer focused
• Attention to detail
• Analytical
• Innovative
• Multitasked
• Problem solving
• Persuasive
• Team Player
• Organized

Skills
• Strategise and implement effective campaigns
• Conduct in-depth research and analyze data
• Produce reports, proposals and effective briefing documents
• Make recommendations based on current strategy and market data
• Plan and implement effective digital marketing campaigns
• Good communication skills both written and verbal
• Intermediate level of Microsoft Office literacy
• Creating and editing web optimized banners in Photoshop / Image Manipulation
• Working on content management systems
• Compiling easy to understand website stats reports
• Presentation skills

Knowledge
• Knowledge of current digital marketing methods/best practice
• Knowledge of online tracking and conversion systems
• Understand how different markets impact on digital marketing strategy
• Good knowledge of display advertising and paid media
• Good knowledge of mobile marketing and search engine optimisation
• Understanding of social media and networks

Responsibilities
• Devise effective digital marketing campaigns in line with business plan and strategy for the Company brand (Website specials, partner pages and specials)
• Compile brief and implement campaigns
• Set up tracking and conversion codes where appropriate
• Monitor and measure all search marketing campaigns and liaise with Analyst: Digital Channels to optimise
• Communicate campaigns internally as and when required
• -Liaise with Marketing Department for ATL campaigns and devise campaign brief for Digital Agency
• Ensure all Marketing campaigns for the Company brand are implemented digitally according to brief
• Implement international campaigns for the Company brand as communicated by Company USA and Europe teams
• Compile digital newsletters for the brand
• Conduct competitor and market analysis and report opportunities / new technology to Manager
• Assist Manager: e-Marketing as required
• Create display banners and work with Analyst to optimise conversion of display ads
• Build relationships with internal customers and suppliers/agencies and ensure that deadlines and requirements are met timeously
• Provide digital marketing support to segment managers/internal stakeholders/customers as required
• Ensure that digital marketing material is produced timeously for key partnerships and internal customers
• Attend Agency status meetings