KEY OUTPUTS
• Marketing Strategy
o Co-ordinate alignment between overall marketing strategy and the business objectives of sales, commercial, and touring division.
o Incorporate new trends, methods of digital and direct marketing that would influence, acquire and create sales enquiries both in trade and direct consumer markets.
o Provide guidance and input so that all marketing communication initiatives contributes to the brand equity.

• Financial
o Assist in management of campaign cost, by making sure briefing, quotes and invoicing is adhered to. Knowledge of industry cost is required.
o Post campaign analysis to be conducted with clear tracking, ROI and campaign stats to be reported and presented, plus quarterly roll up reports to be compiled.

• Customer Service
o Ensure that conducive working relationship is maintained between central marketing and the various business units, by project managing strict campaign timelines, and guided marketing projects are been delivered.
o External and Internal agency briefing to be project managed with brand CI and overarching communication strategy incorporated. Making sure all parties approve both briefing document and final art work. Strict management of creative revert key.

• Channel Tracking
o Making sure that effective tracking tools and codes are in place and that results are achieved and learning’s applied to improve effective campaigning.
o Lead generation tracking between websites and sales teams are key, with campaign reporting. A basic understanding of digital specs and interpretation required.

• Marketing Collateral
o Knowledge required of:
• Direct Marketing
• Digital Marketing
• Event and Trade Shows
• Sales Collateral
• Loyalty Club Marketing
• BTL Communications
• B2B + B2C communications.
• Customer Delight Messaging


QUALIFICATIONS REQUIRED
• Marketing degree or equivalent qualification required.
• Direct marketing and or sales marketing qualification an advantage
• Experience in travel & tourism industry an advantage.


SKILLS REQUIRED
• Preferably 5 years or more experience in marketing with a strong track record in Direct Marketing essential and/or Customer Relationship Management
• Strong project management skills, with ability to manage and co-ordinate across both Internal and external suppliers, with a deadline driven approach.
• Digital Platforms understanding, with insight to measurement and analytics.
• Demonstrate clear marketing understanding of the industry and best practices.
• Understanding of all current legal and legislative regulations that are dominating the marketing industry.
• Displays financial literacy and business acumen.
• Demonstrates leadership and confidence in team work, problem solving, results driven, interpersonal skills (written, oral, listening and influencing others)
• Able to operate in a pressurised environment with key understanding of “speed to market”


PERSONAL COMPETENCIES
• Marketing Concepts: Working knowledge of terminology used and best practices in the marketing environment.
• Marketing process: working knowledge of standard marketing process and procedures. Ability to conduct analysis of a product (or business area) and develop suitable marketing plans.
• Capable of reviewing the effectiveness of a campaign.
• Planning, organising, and co-ordinating: ability to anticipate and predict internal and external changes, trends and influences in order to effectively allocate resources and implement appropriate initiatives.
• Prioritisation: Ability to establish priorities that address the details and timelines that are required to achieve the attended results.
• Project Management: Ability to organise task to reach a project goal, to set priorities to determine resources and requirements and to determine the necessary sequence of activities needed to achieve goals.
• Decision making: Ability to make sound decisions within own area of responsibility.


OTHER
• Computer competency in Microsoft Word, Excel and Outlook.