The Company

The Media Image is a leading online paid search specialist agency based in Cape Town, servicing both local and UK clients. Specialising in all forms of paid and SEO search (Facebook, AdWords, Display, Bing) we have grown rapidly to be a leading SA and UK agency and are looking to expand our employee base.

The Department

The Content Department deals with all forms of digital content from text and design to video and surveys. We act in both a support and lead role to the SEO division depending on the client and have the full support of a Social and Outreach team. Regardless of the content discipline/s of the applicant, all team members are expected to be able to read a brand’s target market and strategise on content marketing campaigns.

The Role

We are currently looking for a Gambling/Gaming sector writer with previous experience writing on the topic and insights into the industry. This writer should have a detailed knowledge of the most mainstream casino games and some knowledge of others. Our future copywriter will be aware of all of the most debated points in the industry and have an excellent pool of professional tips for readers from the beginner level to an advanced level.
The applicant must have a legitimate passion for the gambling sector and a love of sharing their knowledge in a way which speaks to targeted audiences.

Requirements

• Three years of experience as a copywriter
• Two years in casino/gambling writing
• Proven track record of marketing campaign work
• Insight into the casino industry and detailed general knowledge
• The ability to conceptualise new content campaigns
• High typing speed, complete familiarity with Microsoft Office and PCs
• Ability to adapt quickly to new deadlines, tasks and marketing tactics
• The ability to read a target market and provide it with relevant content

Advantageous

• Experience developing forms of content other than text based
• Understanding of common content management systems (eg, Wordpress)
• Basic understanding of SEO/content optimisation
• The desire to learn about all aspect of brand marketing and the various content production disciplines

Key areas of responsibility:

Daily responsibilities
• Planning and implementing copywriting and content campaigns for selected clients
• Keeping up-to-date with current content marketing trends
• Assisting in the creation of visually compelling content
• Assisting in the development of client based content analysis and presentation services
• Assisting in the assessment of content opportunities for TMI clients
• Creating designated content for assigned clients on a regular basis
• Using company software and own knowledge to track the efficiency of published content
• Ensure that all content plans and materials are thoroughly documented and stored
• Completing assigned tasks from the Content HOD
• Ensuring personal efficient use of company management application
• Assisting and guiding content interns when required
• Liaise with different teams within The Media Image to complete assignments
• Keeping operational documents up-to-date and maintaining an orderly archive of work
• Consistently meeting deadlines and ensuring thorough completion of any and all internal, external, and/or client content generated.
• Assume management of individual client projects and ensure timeous delivery/high quality of overseen projects.
• Occasionally uploading content onto client CMS

Company development

• Partake in company training exercises and occasional social gatherings
• Examine TMI’s Content Department Career Growth Plan and actively work with HOD Content to establish personal goals and aspirations.
• Actively pursue content strategy and production training in your own capacity and share your knowledge with the company.
• Assist in the continuous development of TMI content production and strategies.
• Monthly publication of personal strategy for a selected TMI client

Please submit your C.V with two examples of your writing and details on your experience within the casino industry