DIGITAL BRAND MANAGER - Midrand

Job Description:
Digital Brand Manager
Client is looking for a candidate to lead a team of digital marketing staff and oversee on-line and social media projects and website management.
General:
? Drive new initiatives into the business for properties onto digital platforms
? Set up and launch of new properties from a brand/digital marketing point of view
? Brief in digital advertising, packages and promotions for design by digital marketing studio
? Monitor the digital content for the brand and sub brand
? Drive new website development and ongoing maintenance
? Strategic direction for Social Media in collaboration with Marketing Manager in line with budgets
? Develop and Implement Social Media Strategies together with Marketing Manager
? Manage content calendar
? Driving sales through digital marketing

KPI:
? Manage General Content and Sales posts to achieve targets as set out in KPI
? Analyze and draw up strategies based on monthly reports and digital KPI
? Report back on Marketing budget vs achieved
? Daily, weekly and monthly reports – Monthly reports on strats, budgets, deadlines
? Develop and implement social media marketing campaigns
? Oversee email campaigns and blogs for numerous brands
? Compose relevant content for Internet marketing plans
? On-line reputation management
? Reporting on web activity and email communications

Competencies Required
? Campaign and project management skills
? Strong leadership and people management skills
? Deadline and results driven
? Attention to detail
? Able to work under pressure and multi task

Qualifications & Experience
? Preferably 4 - 5 years’ experience in digital marketing and social media
? HTML knowledge
? Experience working on a social media monitoring and planning tool like Sprout Social or Hootsuite
? In depth knowledge of SEO, Keywords, Adwords
? Excellent computer skills
n/a

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