A very well established Tygervalley based ecommerce tourism company is looking for a digital campaign manager in a dual role to 1) run our two Google adwords campaigns and 2) analyse and optimise our marketing stack to increase customer retention/conversion. There are 2 brands, the one brand old and the other new.

The DCM will work closely with the marketing team and brand sales managers to ensure highly profitable and well managed paid campaigns. On top of that the DCM will also be involved in customer automation, customer relationship management and conversion optimisation through a combination of UX and marketing stack (applications) improvements.

We are looking for a highly analytical, experienced and self-motivated individual. A combination of PPC ROI and customer retention/return will be the basis of KPIs therefore a person who loves digging into data and numbers and finding that 0.1% is perfect for this position.

The position would be responsible for;

Management and optimisation of adwords and other digital advertising campaigns for both brands
Ensure campaigns are developed, monitored and amended to meet strategic requirements and targets
Provide company management with regular reports on campaign progress
Ensure that campaigns are both profitable and match overall goals of the organisation
Implement systems, applications and procedures to increase customer retention
Create systems alongside the marketing manager to facilitate customer automation/segmentation
Adapt existing systems to increase conversion rate
Work as part of the marketing team to reach goals set, and be a team player

The ideal candidate will have the following:

Diploma/degree within digital media marketing or similar
Minimum of 3 years experience within a DCM position
Preferably agency
Some experience within an e-commerce role
Have used some marketing automation and conversion tools a must
Travel/tourism campaign management experience a plus
Understanding SEO is a bonus
Understanding of web development a bonus
Great reporting skills
Extremely strong analytical focus and love for numbers
Attention to detail
Excellent communication and writing skills